John Taylor | President and CEO
George Giatzis | SVP Advertising Sales
Lisa Tiver | SVP Business Affairs
Bob Cooney | VP Manufacturing Business Development
David Schmidt | VP Product
Rachel Alegria | Director Human Resources, PHR

John Taylor
President and CEO

John Taylor brings over eighteen years of executive management experience in both Fortune 500 and startup companies to Ecast. John has a proven track record developing new markets and generating revenue growth for leading companies such as Macromedia, Sun Microsystems and NCR and creating new products and technologies for enterprise and new media markets. Most recently, John was the senior director of new business at Macromedia and led the company's effort to enter the enterprise communications market. Prior to joining Macromedia, he was Vice President of broadband at Quokka Sports and was responsible for the company's broadband product and business development efforts. Previously, John was the vice president of sales and business development for Dimension X, a Java multimedia tools company that was acquired by Microsoft. Prior to Dimension X, he held sales and management positions for Illustra Information Technology (acquired by Informix), Sun Microsystems and NCR. John holds a B.S. from Cornell University.

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George Giatzis
SVP Advertising Sales

George Giatzis brings over 20 years of advertising and new media experience to Ecast.  He has been involved in programming, corporate strategy and research decisions for leading companies such as Discovery Communications, Oxygen Media and the College Television Network. Most recently, George was the senior vice president of advertising sales at Premier Retail Networks (PRN) where he helped monetize a network of more than 6,000 stores including retail chains such as Wal-Mart, Best Buy, Circuit City, SAM'S CLUB, Costco, ShopRite and Albertsons. George holds a B.A. in Economics from Muhlenberg College.

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Lisa Tiver
SVP Business Affairs

Lisa Tiver brings twenty years of IP experience in law, business affairs and business development to Ecast, where she has served for nearly six years. Lisa's experience draws from her key roles overseas as the general counsel for ESPN Star Sports in Singapore and then Formula One Motor Racing in London. Prior to that, she was the head of business and legal affairs for News Corporation's Mushroom Records in Australia. Lisa also practiced law, working initially in litigation then migrating to licensing and Internet protocol, in Australia and in the United Kingdom.

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Bob Cooney
VP Manufacturing Business Development

Electronic gaming and location-based entertainment veteran Bob Cooney is responsible for business development with Ecast's manufacturing partners. With more than a decade of experience marketing and providing pay-per-play entertainment to consumers, operators and venues -- first as chief executive of NASDAQ-traded infrared communications gaming technology provider Laser Storm, and later as vice president of business development for coin-operated amusement manufacturer Global VR - Bob has been the driving force behind the licensing, development and introduction of numerous top-earning arcade games, including products based on Electronic Arts Sports PGA Tour, X-MEN and Stargate.

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David Schmidt
VP Product

David Schmidt brings over 15 years of technology and product experience to Ecast.  As an engagement manager at Viant Corporation, he led Internet strategy and implementation projects for clients in the financial service, high-tech, and retail sectors. Prior to Viant, David was a vice president at the New York investment bank Bear Stearns, where he rolled out global IT systems. David developed his expertise engineering satellite systems for NASA and marketing software products for IBM.  He has a B.S. in Electrical Engineering from Cornell University and an M.B.A. in Marketing and International Business from New York University.

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Rachel Alegria
Director Human Resources, PHR

Rachel brings to her role at Ecast more than nine years of experience directing and managing human resources for dynamic, mid-size companies. Well versed in all aspects of recruitment, training, employment law and operations support, Rachel is largely responsible for the friendly, performance driven culture at Ecast that stimulates innovation and cooperation. Rachel is a graduate of San Francisco State University and holds professional certificates from the Human Resource Certification Institute and Cal State East Bay. She is also a member of the Society for Human Resources, Northern California Human Resources Association and World at Work.

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