Ecast is the largest
broadband touchscreen media network in the United States, providing
digital music to over 10,000 bars and nightclubs across the
country. Our unique touchscreen music service puts the power
of choice where it should be: with the consumer. Utilizing
the speed and scalability of broadband, Ecast delivers music,
advertising and other forms of entertainment to the young adults
most responsible for affecting purchasing decisions and consumer
trends. Ecast is changing the way people listen to music in
public places and revolutionizing out-of-home advertising.
A
high-tech, interactive form of place-based advertising is
giving advertisers a new way to access a tough to reach demographic:
young men 21-34.
With out-of-home metrics less organized than those for TV or radio, platforms such as Ecast are hard to come by. Ms. Ford, senior VP, Starcom USA: "There's not many equivalent contexts which show that interaction."
